The artist Daniel Arsham has taken his practice in all sorts of directions, from architecture to performance art to designing perfume bottles for Louis Vuitton. A master collaborator, he has worked with everyone from the Merce Cunningham Dance Company to brands like Dior, Porsche, Rimowa, and Tiffany & Co.

Now, with Stefano Martinetto, the CEO and cofounder of London-based Tomorrow (which backs directional labels such as A-Cold-Wall*, Charles Jeffrey Loverboy, and Martine Rose), Arsham has launched a brand of his own.

Photo: Joshua Woods; styled by Eric McNeal.

Photo: Joshua Woods; styled by Eric McNeal.

Called Objects IV Life, it is a line of workwear and accessories that, combined, create “Uniforms for a Creative Life,” per the tagline. In a statement, Arsham described the brand as “an evolving proof of concept, an endless work in progress, a tangible manifesto for change.”

Arsham is known to play with time in his work, creating contemporary art with archaeological elements. These new pieces meld past, present, and future as well: made from dead-stock materials, they are designed to be collected.

Photo: Joshua Woods; styled by Eric McNeal.

Photo: Joshua Woods; styled by Eric McNeal.

The first collection—Chapter 001—includes utilitarian jackets, jeans, hoodies, and tees in colors like anthracite and patina green, plus steel-toed utility boots and rectangular canvas totes. As Martinetto said, they are “intended not for a single season, but for a lifetime.”

Objects IV Life will also publish an eponymous zine and host salon-type gatherings around the globe (Hans Ulrich Obrist and Kelsey Lu attended the kickoff dinner in New York). Currently exclusive to Kith in Paris, from July 11 the line will be available at select retailers, including Kith New York, IT Hong Kong, Machine-A in London and Shanghai, Maxfield Los Angeles, Selfridges London, Simple Caracters Mykonos, and Ssense.

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