Once you see it, you cannot unsee it.

Sports fans have seen plenty of creative logos throughout history: The Milwaukee Brewers’ logo and the Montreal Expos’ logo are two prime examples harboring hidden meanings. The Falcons’ logo is actually a stylized “F,” by the way.

In the NFL, though, no logo has been as plain and bland as the Browns’ logo. They’ve used the same orange helmet logo since the 1970s, with different iterations and edits since then. But some NFL viewers have recently pointed out something actually interesting about the logo.

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A few NFL fans noticed that the Browns logo kind of looks like a rabbit pushing a shopping cart. No, really.

Posted on Twitter on Sunday afternoon, the Browns logo on the scorebug blended in with a nice orange background, making the hidden message a bit more apparent.

it would be really awesome if we can come up with a classification system that determine how we prioritize fights. Tier 1, Tier 2, Tier 3 or something like that.

It’s not necessarily a new revelation, though: The weird imagery was posted once last year by an eagle-eyed Twitter user, but with the alteration that the logo actually looked like the rabbit was pushing a walker, and not a shopping cart. 

There’s also the caveat that the logo only really looks like a rabbit when it’s blended on the orange background, making the black facemask and white trim stand out a bit more, as opposed to the plain orange helmet.

No, it’s not actually a hidden message to our grocery-shopping rabbit overlords, but it does make for a decent conversation starter over Christmas dinners and New Years parties.

But, needless to say, this is probably the most entertaining thing to come from the Browns this season. Even if it wasn’t intentional.